Although yao has not officially announced publicly retirement, but Steelers Jerseysthe world media are already default his NBA career so far, start from all aspects discusses the influence of yao Ming retired. And the NBA McGrady of Wall Street media also cannot avoid custom, the Wall Street journal in the name of market observation site local time on July 14, he published comments, says that although yao has enormous popularity, he of the Houston rockets in all these years and not help the rockets from China to earn much money. The article which selected translation is as follows:
Chinese basketball star yao Ming's retirement decision for the NBA's global expansion is a hit, but for the Houston rockets for retirement income, yao or not may not DuoDa difference.
Now as the best center in the NBA, yao Ming of the Houston rockets, of course, is his greatest contribution in the ability of the pitch. But yao Ming to the rockets and retired analysis of the impact of the NBA, income data showed that yao sponsors for the rockets commercial value actually lower than expected, this a little later may make the NBA teams in signing foreign stars in order to get more income to worry before.
Yao since 2002 NBA draft become the moment became the rockets, although he's not disputed that increases the basketball in China's position, but his existence is not enough to give the rockets bring a lot of Authentic steelers jerseysoverseas income.
According to sponsor market experts IEG institutions, the Houston rockets from the estimation of all and of relevant Chinese sponsors the contract to earn only 800000 to 1.25 million dollars. This of course is not small number, because the number of NBA teams in an average year income 5%-10% of the sponsors. But if the rockets put $one hundred and fifty million annual income, the number is seen budget less than one percent of them. IEG says that, in effect, the rockets during the rockets yao Ming of income and no obvious sponsors higher than other NBA teams.
An insider side that sponsorship of the Houston rockets, one of China's enterprise of Hong Kong dr international holding company every year to frog amounts paid is the low six figures. The company did not confirm dr frog that, the Houston rockets also declined to comment. "This shows that NBA teams to sign the player from China after China enterprise make money and not really the idea of becoming a reality." OneSportsSource analyst Michael Powell said, "the 'because the Chinese consumers will watch the games, so China enterprise will give the team on the advertising of logic and some advanced'."
This is not to say that yao has no other influence in the field. He joined the NBA in China to help improve the ratings. The NBA's NBA game and related programs said "in China's audience for four seasons more than". In addition, in the last two seasons ago, yao Ming jersey sales are always in the Chinese market the top 10.
But the money and not directly into the rockets, because in the NBA, jersey sales and Super bowl xlv jerseys overseas TV rights and interests is the average income distribution to all 30 teams.
The Associated Press reported this week that the sina blog micro a vote online, and the results showed that 57% of voters said retired in yao still watch NBA games will no longer. The vote is a miniature, reflects the fans in a idol star when retired's grief.
But some industry insiders don't think retirement will end with the NBA yao link. "In view of his NBA career in the outstanding performance, yao has far more than is a basketball player," yao's sponsors of the company reebok sports market competent Diane Annie-hayes said, "we have no doubt about that, in the next few years, his pitch and his influence will be on the pitch as big as when." It is composed by pittsburghsteelersjerseyshopcom 07.16.2011
TAGS:Steelers jerseys
Ben roethlisberger jersey
Heath miller jersey
Hines ward jersey
没有评论:
发表评论